Within the senior management team, Steve Brice played a key role in strategically positioning and establishing The O2 as the preeminent global music venue. Responsibilities included formulating robust business plans, shaping the product pyramid, and devising an impactful marketing strategy encompassing product positioning, pricing strategies, and strategic placement. Achieved remarkable sales results, securing £20 million in hospitality and VIP memberships. Implemented a comprehensive customer journey development initiative and instituted a customer service staff training program. Additionally, conducted operational reviews and implemented strategic controls to enhance overall business profitability.