Costa Del Sol, Spain
Engaged by Intu Spain in July 2016 as part of a collaborative approach to undertake a consultation project to advise in the development of a Commercialisation Strategy for Costa Del Sol, Malaga. The purpose of this project was to undertake a full commercialisation evaluation and recommend market leading ways to expand beyond the retail offering, with leisure activities such as an aquarium, ski slope and wind tunnel. The overall objective was to create a commercialisation strategy which aligned with the scheme’s vision to become a world class leisure and entertainment destination and one of the leading shopping locations in Europe.
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